Terms of Service

Welcome to BLu9L. These Terms of Service ("Terms") constitute a legally binding agreement between your organization ("Customer", "Dealer", "You", or "Your") and BLu9L International F.Z.E, together with its parent entities and operating subsidiaries including BLu9L Holdings LLC and AutoNet LLC ("BLu9L", "Company", "We", "Us", or "Our").

These Terms govern your access to and use of our website (blu9l.com), the Automotive Intelligence Grid (AIG), Vehicle Twin engines, application programming interfaces (APIs), web consoles, and associated software services (collectively, the "Services"). By accessing, subscribing to, or using the Services, you acknowledge that you have read, understood, and agree to be bound by these Terms.

1. Enterprise Platform & Service Overview

BLu9L provides real-time intelligence infrastructure designed specifically for automotive franchise dealerships, OEM networks, and enterprise automotive groups. The Services ingest operational signals across inventory management, sales leads, service records, and market data feeds to construct verified evidence lines and automated decision intelligence.

Access to the Services is granted on a subscription or pilot basis as set forth in your enterprise order form, master service agreement, or electronic registration ("Order Form").

2. Account Authorization & Security

To access the Services, Customer must provision authorized user accounts ("Authorized Users"). Customer is responsible for:

• Maintaining the strict confidentiality of user credentials, authentication tokens, and API access keys.
• Ensuring that all activities conducted under its account comply with these Terms and applicable laws.
• Promptly notifying BLu9L of any unauthorized access, credential compromise, or security incident relating to the Services.

BLu9L enforces strict multi-tenant isolation. Customer credentials shall only grant access to Customer's designated tenant workspace and authorized dealership entities.

3. Customer Data & Proprietary Rights

Customer Data Ownership: As between BLu9L and Customer, Customer retains all right, title, and interest (including all intellectual property rights) in and to all data, inventory feeds, deal records, and customer interaction logs provided or ingested into the Services ("Customer Data").

License to Host Customer Data: Customer grants BLu9L a worldwide, non-exclusive, royalty-free license to host, copy, process, transmit, and display Customer Data solely to the extent necessary to provide, maintain, secure, and improve the Services for Customer.

BLu9L Intellectual Property: BLu9L retains sole ownership of all right, title, and interest in the Services, including all underlying algorithms, AI models, decision engines, system architectures, API schemas, software code, user interface designs, and documentation. No rights are granted to Customer other than the limited access rights expressly set forth in these Terms.

4. Intelligence Provenance & Operational Decisiveness

The Services generate intelligence signals, recommendations, and vehicle twin state calculations utilizing deterministic algorithms and probabilistic model inference ("Intelligence Outputs").

• Evidence Provenance: BLu9L designs its evidence engines to maintain verifiable data lineage and cryptographic evidence checks for intelligence output integrity.
• Operational Authorization: Unless Customer explicitly configures automated workflow execution rules within the platform, all operational decisions (including inventory re-pricing, vehicle acquisition, and trade approvals) remain under the sole discretion and authorization of Customer's staff.
• No Direct Financial Warranty: While BLu9L strives to deliver high-precision market analytics, Intelligence Outputs are tools to empower dealership decision-making and do not constitute direct financial, legal, or tax advice.

5. Acceptable Use & Conduct Restrictions

Customer agrees that it shall not, and shall not permit any third party to:

• Reverse engineer, decompile, disassemble, or attempt to derive the source code or underlying algorithms of the Services.
• Bypass, modify, or tamper with any tenant isolation boundaries, authentication mechanisms, or security controls.
• Use the Services to store or transmit malicious code, viruses, or unlawful data.
• Perform unauthorized security testing, penetration scans, or automated scraping against BLu9L infrastructure without prior written authorization.
• Sublicense, resell, or lease access to the Services to any unauthorized third-party entity.

6. System Availability & Service Levels (SLA)

BLu9L uses commercially reasonable efforts to maintain continuous availability of the Services, targeting enterprise-grade uptime. Scheduled maintenance windows, emergency security patches, or downtime resulting from third-party cloud infrastructure providers or force majeure events shall not constitute a breach of service availability.

7. Data Protection, Privacy & Confidentiality

Both parties agree to handle non-public business information, pricing models, software architecture, and Customer Data as strictly confidential ("Confidential Information"). Neither party shall disclose Confidential Information to third parties without prior written consent, except to employees, contractors, and legal advisors who require access under equivalent non-disclosure obligations.

Our collection and handling of technical data and personal metrics are further governed by our Privacy Policy, which is incorporated into these Terms by reference.

8. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL BLU9L, ITS AFFILIATES, OFFICERS, DIRECTORS, EMPLOYEES, OR AGENTS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNATIVE DAMAGES (INCLUDING LOSS OF PROFITS, REVENUE, DATA, OR BUSINESS GOODWILL) ARISING OUT OF OR IN CONNECTION WITH THE SERVICES OR THESE TERMS.

BLU9L'S AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THE SERVICES SHALL NOT EXCEED THE TOTAL FEES PAID BY CUSTOMER TO BLU9L FOR THE SERVICES IN THE TWELVE (12) MONTH PERIOD PRECEDING THE EVENT GIVING RISE TO LIABILITY.

9. Term, Suspension & Termination

Term: These Terms remain in effect for the duration of Customer's active subscription, Order Form, or pilot authorization.

Suspension: BLu9L reserves the right to temporarily suspend Customer's access to the Services if Customer breaches acceptable use restrictions or fails to remedy delinquent fee payments after written notice.

Termination for Cause: Either party may terminate these Terms upon thirty (30) days' written notice if the other party materially breaches any provision and fails to cure such breach within the notice period.

10. Governing Law & Dispute Resolution

These Terms shall be governed by and construed in accordance with the laws of the Commonwealth of Virginia, United States, and the applicable commercial laws of the United Arab Emirates, without giving effect to conflicts of law principles. Any dispute arising out of or relating to these Terms shall be resolved through good-faith negotiation or binding arbitration in the applicable jurisdiction.

11. Modifications to Terms

BLu9L reserves the right to update or modify these Terms from time to time to reflect technological advancements, legal compliance requirements, or operational changes. Material changes will be communicated via the platform console or direct notification to account administrators.